Nutella to be gone at the end of 2015

Apparently people are saying Nutella won't be available after 2015. Some people say it's because they have too many competitors and some people say it's because of hazelnut shortage.
Here is a link to an article that talks about it. (I don't know how reliable the article/source is thought, I just saw it on Facebook when some of my friends shared it) My mom thinks the whole "Nutella will be gone after 2015" is fake and that  they only want people to buy more Nutella. I'm not sure what to believe, but I hope it's fake and Nutella will keep existing. What do you guys think? Real or fake?

 (Source:google images)